Medias
Market, driven management
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Synthèse des fondements, concepts, méthodes marketing dans les marchés de consommation et les marchés industriels. L'approche est basée sur le concept d'orientation-marché en mettant l'accent sur la dimension Internet et les impacts des récentes crises économiques sur la discipline.
Technical specifications
Release date | October 01th 2012 |
Language | French |
Publisher | DUNOD |
Collection | Management sup. Marketing, com |
Categories | |
Composition | Single-component retail product |
Support | Paperback / softback |
Measure | 24.0 cm (Height), 19 cm (Width), 1192 gr (Weight) |
Accessibility | No information is available regarding the accessibility of the format Paper |