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Kellogg on Marketing
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics
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Date de sortie | 13 mai 2023 |
Langue | Anglais |
Éditeur | WILEY |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format PDF Aucune information disponible concernant l'accessibilité pour le format ePub |